Meanwhile, over in DC…: Just as the Kraken thing was happening, word came down that the NFL’s Washington football team will be officially known as, um, the Washington Football Team, at least for now. There’s a lot more info - much of it wonderfully animated and cringe-inducingly worded - here, and there’s some additional background info on how the team identity was developed here. Overall: Love the name, feel like they could’ve done more with the identity. But still, I think Bresnahan’s edit looks sooooo much better than the real design. Green would have been better! /qlEtVZ39cd Twitter-er Brendan Bresnahan apparently had the same thought - he swapped out the red elements for green:
I mentioned earlier that it was surprising to see a Seattle team not using green. I’m getting a late 90’s Vancouver Canucks vibe from the Kraken myself. Pending the unveiling of the pants, socks, and helmets, I’d say this feels like a middle-of-the-pack NHL set - neither awesome nor awful.Ī few observers noted some visual echoes of previous NHL designs: Overall, they’re not bad, and I think the primary logo actually looks better on the jersey than it does by itself. Whaddaya gonna do.Īnyway: As is usually the case with hockey uniforms, I like the white design much more than the colored one (and really wish the NHL would go back to the white-at-home format, but that’s another argument for another day).
SEATTLE KRAKEN UNIFORMS NHL 20 FULL
Sigh - yet another unveiling that shows only the jerseys, not the full uniforms. I also realize they may have decided that the Red Wings have already cornered the market on cephalopod mascots - but if that’s the case, why go with Kraken as your team name to begin with? Having the visual package provide only the barest hint of an actual kraken seems like a missed opportunity. Question: How is it possible that you name your team after a mythical giant squid and none of your logos show a mythical giant squid? I mean, I get that sometimes less is more, hinting at something can be better than actually showing it, blah-blah-blah, and on some level I respect the restraint they’ve shown in that regard. The wordmark? Looks like the label for a brand of Russian vodka. The barbed anchor topped by the Space Needle is fantastic. Meanwhile, here are the real secondary logos (click to enlarge): But it doesn’t quite work for me as the primary. If they’d gone with a design featuring an actual kraken instead of a letter, this would make a superb secondary logo. Needs more tentacles, more color, more something.
The “S” shape is strong, and the eyeball and tentacle are both clever … but I don’t really love it. The primary mark, shown above, is an interesting piece of design. But still, that’s a lot of shades of blue, no? And did the league (or the uni-verse) really need another team using navy as its primary color?Īlso: Surprising to a see a Seattle team not using green (or emerald, or whatever).
Okay, I get it - they’re going for an aquatic theme here. Let’s go one major element at a time, beginning with… They released a decent number of visual elements yesterday. Granted, I’m generally of the mindset that team names should end in “s” (or, in MLB, “x”), but Kraken is too much fun not to use. I’m happy about the name, which is the one I’ve been rooting for all along. Seattle’s NHL ownership group finally made it official yesterday: The city’s new team, which will begin play in the fall of 2021, will be called the Kraken.
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